Customer Insight is an interpretation of trends in human behaviour, which could be of great importance for improving your product or service. In order to sell a product you must understand your customers’ needs and demands.

Learn how to assess available finance and evaluate funding opportunities for business growth with this free online course.

Social media has emerged over the past decade in various forms to play a fundamental role in our lives. But do we actually understand these social networks? And are we using them correctly?

Behind each simple everyday activity there is a complex web of supply chains that have brought those goods or services to you.

The process of growing as a manager is crucial for your success as a leader. Explore the foundations of successful management with this free online course.

The field of digital marketing is constantly undergoing changes due to the trends of digitalisation around us. However, there are core components which are fundamental to any online business. Explore these components and understand how digital marketing can help your startup, with one of the four courses in the Online Business Success programme.