They say all roads lead to Rome. At least the roads to success. Italy’s capital is famous for many things like its ancient architecture, amazing food, and notoriously rich culture life. Rome is also home to many esteemed educational institutions such as Rome Business School. RBS’ professor James Whittle, presents an introduction to Mobile Marketing, and its implications in terms of site design and mobile advertising. His open lecture is followed with a presentation by the school’s Digital Marketing Manager, Biagio Chianese, who gives us more details on their Masters in Marketing and Communications program, the admission criteria, scholarship availability, and other important prerequisites.
How to compete against industry leaders? Challenger brands aim to disrupt the industry, offering bold visions of the future, and leading the global conversation with a passion. Become a student for an hour at Geneva Business School and attend the open class on Creating Challenger Brands.
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