Tag Archives: Marketing

Open Class on Creating Challenger Brands

The enigmatic Swiss city of Geneva is known for many things. To name just a few – it houses the headquarters of CERN and is the birthplace of philosopher Jean-Jacques Rousseau. In the field of education, Switzerland’s second largest city is famous for its prestigious educational establishments like Geneva Business School (GBS).

Read more

Open Class in Mobile Marketing by Rome Business School

They say all roads lead to Rome. At least the roads to success. Italy’s capital is famous for many things like its ancient architecture, amazing food, and notoriously rich culture life. Rome is also home to many esteemed educational institutions such as Rome Business School. RBS’ professor James Whittle, presents an introduction to Mobile Marketing, and its implications in terms of site design and mobile advertising. His open lecture is followed with a presentation by the school’s Digital Marketing Manager, Biagio Chianese, who gives us more details on their Masters in Marketing and Communications program, the admission criteria, scholarship availability, and other important prerequisites.

Read more