How to compete against industry leaders? Challenger brands aim to disrupt the industry, offering bold visions of the future, and leading the global conversation with a passion. Become a student for an hour at Geneva Business School and attend the open class on Creating Challenger Brands.
Date: 4 June
Time: 4:00 PM – 5:30 PM CEST
The free open lecture by prof. Derchi from Geneva Business School will focus on how to build small challenger brands that will be able to compete and win in today’s constantly evolving and competitive environment.
As speed and technology create new relationship opportunities regardless of space and time constraints, so brands become the most important promotional tools for management boards.
This phase of brand creation is one of the most crucial for any organization. The Brand will certainly become the foremost ambassador of any company in this diverse environment.
After you experience a typical MBA class, Geneva Business School’s Admissions’ Specialist will give more information about their specialized MBAs in International Relations, Oil and Gas, Finance, and Management.