Financial Analysis for Decision Making (MOOC)

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Learn how to conduct financial analysis by analyzing business opportunities for their financial viability and secure funding to start and grow your business.

How do you find the money necessary to effectively manage your business? How do you know if a business opportunity is worthwhile? When should you invest in a stock, bond or company? Do you fear the financial side of growing your organization?

About the course

This finance course will take the mystery out of financial analysis and help you make the right business decisions. In order to establish your company you need to secure funding. Once you have money, you need to determine the most efficient and effective use of your capital. You also need to have the knowledge to have professional and engaging conversations with finance professionals who control access to funding.

Check out: Masters in Finance Career Paths and How to Get There

In this course, you will discover a variety of options for funding your business and how to successfully negotiate financial opportunities. You will learn how to value and evaluate ideas to determine the appropriate benefits and costs in order to screen them correctly. Finally, you will learn how to value a business and the securities you can use to potentially fund your organization.

This course is part of the Business Principles and Entrepreneurial Thought XSeries.

What you will learn

By the end of this course, you will know:

  • Tools and techniques for funding a growing business
  • How to evaluate an idea for a new product or service and determine cost and benefits
  • How to value a stock, bond, and company for business opportunities

About the instructors

Mark Potter, Ph.D., is a Professor of Finance and the Associate Dean of the Graduate School at Babson College.​ Dr. Potter has been at Babson College since 1995, teaching over one hundred courses at the undergraduate, graduate and executive education levels spanning a myriad of topics that includes investments, corporate finance, derivatives, and international finance. In the past five years, he has worked with companies in the consumer services, medical device, high technology, financial services, and litigation support industries.

Professor Potter’s areas of expertise includes investments and portfolio performance, behavioral finance, and alternative investment strategies. His research has appeared in the Journal of Portfolio Management, Journal of Business Finance and Accounting, Journal of Financial Research, Journal of Alternative Investments, Journal of Financial Education, Mergers & Acquisitions, and Derivatives Quarterly, among others. His work has also been featured in the Wall Street Journal, Kiplinger’s, and CFA Digest.

Duration: 4 weeks, 4 to 6 hours per week

Language: English

Instructors: Mark Potter

Institution: Babson X

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