Communicating Effectively: How to Inspire and Convince

Communicating Effectively: How to Inspire and Convince

Discover why communicating effectively matters. Gain support from management and motivate your teams by learning how to convey your message clearly and strategically.

About the course

In order to be effective, leaders need to develop a high tolerance for complex ideas. Beyond this, they need to inform their strategies, policies, and decisions to employees and the outside world. Influential leaders are usually charismatic communicators – their own ability to absorb testing concepts must go hand in hand with an ability to deliver a concise and powerful message.

Your logical mindset is critically important in order to nurture and motivate your followers. Your ability to inspire and convince hinges heavily on the way you frame your message, and on your skills at playing the game of framing and reframing. You will learn from a large variety of (video) cases and analyze many situations where leaders’ communication and logical skills are tested and probed. This will ensure that you are equipped to build winning alliances in your own organization.

The course is designed for individuals who are in leadership positions or preparing for such in the future. A few years’ experience in an organizational setting is advantageous, but not obligatory.

What you will learn

  • How to derive a concise message from a complex situation
  • How to use framing and reframing effectively to achieve your goals
  • How to gain support from senior management and your teams
  • Develop and apply a logical mindset

About the instructors

Prof dr Hans de Bruijn is Professor of Public Administration in the Faculty of Technology, Policy and Management at Delft University of Technology. His research focuses on governance issues at the intersection of politics, management, and technology, such as decision-making about large-scale infrastructure projects, the privatization and deregulation of utilities, safety and security, river management, regulation and inspection, managing professionals, and various types of government policy relating to technology.

Jet Pagnier, MA, studied Cultural Anthropology at the University of Amsterdam. For her Master’s thesis she conducted six months of fieldwork research into the aftermath of the 1994 genocide in Rwanda. She studied the role of popular tribunals, called Gacaca, a form of restorative justice that was implemented by the Rwandan government to deal with the hundreds of thousands accused of involvement in the genocide and to serve as a vehicle for national reconciliation. In 2004 she received her Master’s degree for her thesis “Gacaca Tribunals. Justice and Reconciliation in Rwanda?”.

Duration: 5 weeks, 4 to 5 hours per week

Language: English

Instructors: Hans de Bruijn, Jet Pagnier

Institution: Delft University of Technology (The Netherlands)

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